Ideas driven by curiosity, created with collaboration, enhanced by craftsmanship.

Over the past 28 years, I've had the opportunity to work with healthcare systems, hospitality brands, lifestyle companies, startups, and nonprofits—helping them build brands that are clear, memorable, and built to grow. Today, I lead the Creative Services team at Memorial Healthcare System, where I help shape brand standards, guide multidisciplinary creative projects, and collaborate with talented people to bring ideas to life across digital, print, environmental, and experiential platforms.

Outside of my corporate work, I founded Indigo SUP, a passion project inspired by my love of the water, design, and craftsmanship. From developing custom paddleboards to building the brand's identity and online presence, it became an opportunity to combine creativity, entrepreneurship, and a hands-on approach to making things.

Originally from Cuba and based in South Florida since 2000, I bring a global perspective, an entrepreneurial mindset, and a genuine curiosity to every project. Whether I'm developing a brand system, designing a digital experience, or mentoring a creative team, my goal is always the same: create work that's thoughtful, authentic, and built to last.