Designing Confidence When It Matters Most.

Corporate Annual Report

As Art Director at Broward Health, I led the creative direction and design of the annual report, transforming complex organizational data into a publication that was both engaging and easy to navigate. Through strong visual hierarchy, thoughtful typography, and editorial design, the report communicated the organization's achievements while reinforcing a modern, professional brand.

Fight the Unfair Ad Campaign

Following the campaign's initial creative development by the agency, I partnered closely with their team to expand the campaign across additional marketing channels. As the senior creative for Memorial, I designed supporting assets for digital, outdoor, environmental, and print applications, while directing real patient testimonial photography to ensure the campaign remained authentic, consistent, and impactful across every audience touchpoint.

Emergency Care Campaign Concepts

The Challenge: Emergency care decisions are often delayed by uncertainty, procrastination, fear of long wait times, or simply not knowing where to go. Memorial Healthcare System wanted a campaign that would reduce hesitation, build confidence, and position its emergency services as the trusted choice when every minute matters.

The Solution: The creative strategy focused on the emotional side of healthcare decision-making. Instead of only promoting emergency services, the campaign addressed common behaviors such as delaying care, self-diagnosing online, and underestimating symptoms. By creating memorable concepts that were easy to understand and emotionally relatable, the work encouraged faster action while reinforcing Memorial as the trusted destination for expert emergency care.