Virgin
Voyages
While at James Ross Advertising, I had the opportunity to contribute to one of the most anticipated launches in the travel industry—Virgin Voyages. Working alongside an incredibly talented creative team, I developed custom identities and supporting visual assets for several of the ship's restaurants, lounges, and onboard experiences. Each concept was designed to complement Virgin's bold personality while giving every venue its own distinctive character.
Draught Haus
Drawing inspiration from classic European beer halls with a modern twist, the identity blends vintage lettering with clean geometric details to create a welcoming mark that feels both timeless and unmistakably Virgin.
Rejected
“The challenge wasn't designing one logo. It was designing a family of identities that could live together while giving every venue its own voice.”— Delfos Almagro
On The Rocks
Inspired by relaxed Mediterranean afternoons at sea. The logo embraces clean typography and understated nautical references to reflect an inviting space where guests can unwind, socialize, and enjoy ocean views.
Rejected
Sip Lounge
Created for Virgin Voyages' champagne lounge, the identity embraces the elegance of Art Deco with refined line work, sophisticated typography, and subtle ornamental details that evoke celebration, luxury, and intimate conversation.
Aquatic Club
Inspired by the effortless energy of a rooftop pool club, the identity combines flowing waveforms with contemporary typography to capture movement, relaxation, and the vibrant social atmosphere of one of Virgin Voyages' signature outdoor destinations.
Rejected
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Whether it is a brand refresh, campaign, website, or something still taking shape, I would love to hear what you are working on.
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