Personal Brand

Indigo SUP

More than a brand, Indigo SUP became an opportunity to combine my passion for design, craftsmanship, and life on the water. What started as an idea evolved into a complete lifestyle brand—designed from the ground up, from product development and visual identity to digital experiences and community building.

Indigo SUP paddleboard brand hero artwork

Role

  • Founder & Creative Director
  • Brand Strategy
  • Product Design
  • Hands-on Production

Scope of Work

  • Brand Identity
  • Product & Board Design
  • Graphic Systems
  • Apparel & Merchandise
  • Website & Digital Experience
  • Photography & Marketing Materials

Year

  • Founded in 2011
01

Brand Development

Indigo SUP was not created to follow a trend. It started with a simple idea: build a paddleboard brand that felt personal, performance-driven, and rooted in life on the water. The identity, product graphics, apparel, photography, and digital experience were all developed as part of one connected system—designed to feel clean, purposeful, and true to the community around the brand.


Brand and Digital Experience



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“Indigo SUP taught me that great brands are not built around products alone. They are built around experiences, craftsmanship, and the communities that grow around them.”
— Delfos Almagro

02

Design and Production

Design did not stop at the computer. Each board was developed through an iterative process that combined shaping, graphics, materials, testing, and composite manufacturing. From early concepts to production-ready artwork, every detail had to balance performance, durability, and visual character—creating products built for the water and for the people who ride them.

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Have a project in mind?

Whether it is a brand refresh, campaign, website, or something still taking shape, I would love to hear what you are working on.

Let’s Talk!
Portrait of Delfos Almagro