Sunrise Community
A complete brand refresh for one of the nation's leading nonprofit organizations serving individuals with intellectual and developmental disabilities. The project modernized Sunrise Community's identity while preserving the trust and recognition built over decades, creating a flexible visual system that extended across print, digital, environmental graphics, and outreach campaigns.
Modernizing a Trusted Brand
Sunrise Community had built decades of trust through its mission, but its visual identity no longer reflected the organization's growth or the quality of its services. The objective was to create a cleaner, more contemporary brand that honored its legacy while improving recognition, consistency, and usability across every touchpoint.
Before
After
“Great rebranding isn't about changing who an organization is—it's about revealing who they've become.”— Delfos Almagro
Exploring the Right Direction
Several identity concepts were developed before arriving at the final solution. Each explored different approaches to symbolism, typography, and visual personality, helping refine a mark that balanced warmth, professionalism, and long-term flexibility.
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