Building Brands for Outdoor Experiences
Whether it's a destination race, a resort activation, or a global virtual challenge, my approach remains the same: create memorable visual experiences that bring people together, strengthen communities, and extend the excitement far beyond event day.
Adventure Sports Virtual Challenge
Created the visual identity and promotional campaign for a worldwide virtual watersports competition, bringing together stand-up paddleboarding, wing foiling, and kitesurfing athletes through a flexible digital-first brand experience. The project included event branding, apparel, medals, social media graphics, and promotional assets designed to engage participants across multiple disciplines.
“The strongest event brands don't just promote participation—they create a community people want to return to year after year.”— Delfos Almagro
Grassy Flats Downwind -A- Palooza
Created the event identity and promotional campaign for a Florida Keys kiteboarding and windsurfing event. The project included logo design, apparel, posters, event graphics, and digital marketing materials, delivering a cohesive visual identity that reflected the excitement and lifestyle of the wind sports community.
29th Key West Paddle Classic
Designed the event branding and supporting marketing materials for one of the longest-running paddle races in the United States. Working closely with the organizers, I created a cohesive visual campaign spanning event logos, apparel, posters, medals, participant materials, and promotional graphics that celebrated nearly three decades of paddling tradition while giving the event a fresh contemporary look.
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Have a project in mind?
Whether it is a brand refresh, campaign, website, or something still taking shape, I would love to hear what you are working on.
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